When most individuals try to break into the world of entrepreneurship, they are focused on their business or their product. They believe that if only they could create the perfect products or streamline the perfect business strategy, and then everything else will fall into place. However, there are a number of steps that need to be taken before bringing any idea to market, and one of the biggest pitfalls of budding entrepreneurs is that they don’t realize that the most important product they are trying to sell is themselves. As an entrepreneur, you are asking for trust. You’re asking for investors to trust your ideas and execution and you’re asking customers to trust that you have a quality product.

That is why it is so crucial for young entrepreneurs to market themselves and think of their reputation as their most crucial product. Entrepreneur and professional life coach Dean Kosage teaches this in his presentations and books. It is also the reason you can find a Dean Kosage LifeStream blog, WordPress, and LinkedIn. Entrepreneurs need to hit social media hard and establish lasting networks of professional contacts. Only by doing this will they gain the resources necessary to start their own business or product line.